SoD AS — Study of Directions
[ About us ]

Study of Directions

SoD AS is a Norwegian deep-tech company based in Stavanger. We study how humans orient themselves in space, and we turn that research into infrastructure for the next generation of immersive systems.

Human first

Every design decision starts from human physiology, not from rendering pipelines.

Neutral by design

Our technology sits as an independent layer, so partners keep full control of their stack.

Evidence driven

We validate against clinical standards and publish results, not marketing claims.

[ Our products ]

Building the infrastructure for human balance

Northstar XR is our first product — and it is only the beginning. We are engineering a portfolio of spatial-balance technologies for clinical and enterprise use.

Available
Human Balance as a Service

Northstar XR

The physiological infrastructure that neutralizes cybersickness in clinical and enterprise Extended Reality.

In development
Spatial orientation SDK

Choir Dash

A developer toolkit bringing our spatial-balance research into third-party immersive applications.

Stay tuned
Pending
Clinical analytics layer

Coming soon

Measurement and reporting instruments designed for regulatory-grade validation of XR endurance.

Stay tuned
[ Our team ]

The people behind Northstar XR

A focused team of researchers and engineers turning vestibular science into shipping infrastructure for Extended Reality.

Portrait of Mads Røksund, CEO and Founder of SoD AS

Mads Røksund

CEO & Founder

Visionary founder driving SoD's mission to engineer human balance for spatial computing.

Portrait of Jonathan Frøland, CTO and Co-founder of SoD AS

Jonathan Frøland

CTO & Co-founder

The hands-on chief technical — writes the code, owns the stack, turns research into shipping product.